Using Steppenwolf’s “Born to Be Wild” as both a thesis statement and a coat of arms for their rebellious start-up, guitarist Jeff Stanley, organist Junior Norfleet, bassist Teddy Webb, and drummer Dennis Wheeler began riffing on rock standards in their native Wilson, North Carolina, in the early ’70s. Outside of likeminded homespun garage acts, Inside had for guidance only one successful group within the Wilson County seat: The O’Kaysions, whose local smash “Girl Watcher” resulted in a major label deal and the 10-track Girl Watcher LP on ABC. Legends about town by 1972, the O’Kaysions helped lead a second wave of blue-eyed soul groups crisscrossing the Southeast, ushering in regional “beach music,” a sonic aesthetic still prevalent in the coastal Carolinas.

To match the wild and lonely highway Inside’s good ol’ boys traveled, Gloria Watson’s one-and-done Glowat record label put them in a lane all their own. Watson and co-producer/boyfriend Gene Deans insisted on a few stylistic modifications to two Inside songs—tracked at Sound City in nearby Bailey, North Carolina—meant to sand hard edges off the band’s raucous originals. In the grooves of Glowat’s lone catalog entry, “Your Love, My Love” stands as brackish garage pop, while the fuzz-bombed, simply chorded, and highly Steppenwolfian “Wizzard King” refused to be tamed, despite Watson and Dean’s best efforts. In an act of beach music devotion, desperation, and measured delusion, Glowat Records billed 1972’s “Wizzard King” b/w “Your Love, My Love” as among the “Jim Hinnant Productions,” implicating the completely unaware and totally uninvolved O’Kaysions founder and bassist Hinnant in Inside’s reckless rock oddity. By the time Hinnant heard tell of the name misappropriation, the Glowat Records bulb had burst and Inside had burned out.

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